Hostel Marketing Blog
Welcome to the HostelManagement.com hostel marketing & development blog.
We have just completed today's panel discussion on Social Media Marketing for your hostel.
Our next Panel Discussion will be over the topic of 'Social Media', and how hostels use it to enhance their business, marketing, and connection with guests.
We continued our new feature of Virtual Online Panel Discussions with the topic "Taking on the Low Season".
Tuesday was our first Virtual Unconference Panel Discussion. The topic was “Reviews & Reputation”, and included two hostel owners from the US, one from Mexico, and one from Romania.
Well well well.
Find a great hostel, and you've likely found great communal space within that hostel. Hanging out with other travelers is an integral part of hostel life, and having a great space to do it in can make or break a hostel. I found some wonderful examples and ideas in Australia & NZ, which I have shared below. This post focuses on indoor areas; outdoor areas are to follow. Enjoy!
Can you remember the first dorm room you ever stayed in? Mine was somewhere in Cape Town nearly seven years ago. Being students, we went for the cheapest hostel we could find, and from my fuzzy memories I think we got what we paid for.
It didn't help that there were no sheets on the bed, which we failed to notice while dropping our stuff off before hitting the bars, and then found reception to be closed when we returned in the wee hours of the morning. It was a very cold night.
While discussing cleaning with Gerti and Andy, the owners of lovely Old Countryhouse Backpackers, they told me about one particularly awful stay they had somewhere else. It wouldn't have been so bad in itself, except that it was filthy.
Gerti remarked that she felt like she was walking on egg shells the whole time because it was so dirty. She said that trip helped her realize just how important cleanliness was: Besides the obvious health & safety reasons, she realized that like her, many guests will never feel fully comfortable or relaxed if the place is not properly clean.
This post is filled with ideas and great tips I saw from various hostels throughout New Zealand and Australia. I tried to put pictures with them whenever possible, as well as give credit to any hostel-specific ideas. Some ideas will not be relevant unless just starting out, or majorly renovating, but a little creativity can go a long way. Enjoy!