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Old 27th March 2008, 8:03
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Default 3 out of 5 hotel researchers use search engines

3 out of 5 People who research hotels look for them online.

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Almost three out of five consumers used a search engine to find a hotel, according to a study by the BDRC, overshadowing the 36% who browse direct on a accommodation provider’s website.

The British Hotel Guest Survey 2008 also revealed city destination websites outperformed travel intermediaries such as online travel agencies, grabbing a 24% share over the 19% for third parties.
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Old 27th March 2008, 10:14
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Default Re: 3 out of 5 hotel researchers use search engines

Nice article!
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