Case Study: Social Media for Hostels

[Hostels]

Jorge Ferrari from Hostel Colonial wrote about his success with using social media for hostel marketing:
http://hostelbuenosaires.blogspot.co...nos-aires.html

• 900 blog posts in main blog
• 100 posts in other blogs
• 1000 photos published online
• 400 photos on Tumblr

The prize?

1 – Filled beds.
2 – Blogger blog + Wordpress blog + Tumblelog = 79.188 unique visitors in the last 6 months. WOW!

I've mentioned Hostel Colonial's great use of social media a few times:

• Hostel Colonial's Marketing Campaign
• Web 2.0 marketing for hostels, Twitter, Tumblr, etc. (to my knowledge, the first hostel on Twitter)

Resources for getting started with social media:

• How to start a hostel blog
• How to use Twitter
• Hostels on Twitter

[Kapake]

I´ve been following him for some months now.
Great job.