+ Reply to Thread
Page 1 of 3 1 2 3 LastLast
Results 1 to 10 of 30

Thread: Marketing hostels to female backpackers

  1. #1
    Hostels's Avatar
    Hostels is offline Webmaster
    Join Date
    Aug 2006
    Location
    San Francisco Bay & Amherst, MA
    Posts
    4,695

    Default Marketing hostels to female backpackers

    I've noticed a couple of hostels marketing dorms specifically to women. Here are a couple of examples:

    Smart City Hostels
    • "hypo-allergenic duvets and pillows"
    • CCTV
    • "luxury towels, shampoo and hair conditioner"
    • "hairdryers and full-length mirrors"
    • "ironing facilities"
    • "personal hygiene packs"
    • "doctor and dentist on call 24/7"

    Base Backpackers "Sanctuary Rooms"

    "On arrival in your Sanctuary room you will receive a gift pack with quality hair care products and your own personal fluffy towel to use during the duration of your stay. Beds are made up with 5-star quality linen, plush pillows and most Sanctuary bathrooms feature hairdryers and movie star mirrors."

    Any other hostels with similar features/marketing?

  2. #2
    gordo's Avatar
    gordo is offline Member (500+)
    Join Date
    Jun 2007
    Posts
    547

    Default Re: Marketing hostels to female backpackers

    st christophers have an all female hostel - the orient espresso (odd name). havent been, (obviously... being a guy) it doesnt get the greatest reviews but i guess since st christophers is renown for being a party chain, eliminating the guys probably hurts the vibe.

    unless its for 'those' kinda girls

    hey, a guy can dream cant he?

  3. #3
    Hostels's Avatar
    Hostels is offline Webmaster
    Join Date
    Aug 2006
    Location
    San Francisco Bay & Amherst, MA
    Posts
    4,695

    Default Re: Marketing hostels to female backpackers

    Interesting name... it took me a while to find the webpage, but here it is:

    Orient Expresso hostel

    photo gallery

    "The third floor of the Orient has been transformed into a sanctuary for the weary female traveller. You can take your pick of a private, twin, 4-bed or 8-bed room, all of which are decked out with the fluffiest pillows, the warmest duvets and the newest mattresses."

  4. #4
    uktrail is offline Member (400+)
    Join Date
    Oct 2007
    Location
    Shropshire, England
    Posts
    482

    Default Re: Marketing hostels to female backpackers

    Don't guys just as much deserve fluffiest pillows, warmest duvets and newest mattresses?

    Women have exerted all this effort for equality. As a man, I support that effort. But I don't agree with special treatment. Do women travellers REALLY want to be segregated?

    Mixed areas promote sociability and I have been pleased to see that trend in hostels. One of the limitations of YHA hostels is that you can't even go into a dorm that is dedicated to the opposite sex. I appreciate that some people prefer to sleep in a dorm that is just their own sex, but to have a whole area of the hostel separated by sex is going back to the old days where University Halls of Residence were single sex, and (in my relatively LIBERAL Hall) women guests had to be OUT by 1030pm!

    Incidentally, I have stayed at the Orient Espresso in the past. On one occasion there was a very good vibe in the mixed dorm, and people went to the theatre together. On the other occasion I was in a dorm with reclusive types so it was boring. There is no social life beyond the dorms, because there is no kitchen or common area (unless you walk 200 metres to the main St Christophers).

  5. #5
    santa klaus's Avatar
    santa klaus is offline Forum Guru, VC, DSO, MC
    Join Date
    Nov 2007
    Location
    Vienna, Austria
    Posts
    1,568

    Default Re: Marketing hostels to female backpackers

    Quote Originally Posted by uktrail View Post
    Don't guys just as much deserve fluffiest pillows, warmest duvets and newest mattresses?

    Women have exerted all this effort for equality. As a man, I support that effort. But I don't agree with special treatment. Do women travellers REALLY want to be segregated?
    I agree 100%.

    There are some girls who want to be "segregated", epecially Asian girls. Thatīs why we have about 5% of our beds in "female dorms". Sometimes, these rooms are entirely Korean!

  6. #6
    Hostels's Avatar
    Hostels is offline Webmaster
    Join Date
    Aug 2006
    Location
    San Francisco Bay & Amherst, MA
    Posts
    4,695

    Default Re: Marketing hostels to female backpackers

    Quote Originally Posted by uktrail View Post
    Do women travellers REALLY want to be segregated?
    Some women take the "female-only" rooms seriously. It was a common complaint at one hostel that I worked at. Most women don't mind inviting guys into the female dorm to talk or whatever, but there is often one person in the room who is furious about it -- but often too shy to mention it to her roommates.

    At one hostel we even put the female dorms on the higher floors, or farther away from the entrance so that male guests wouldn't walk by them on the way to their rooms. Otherwise they tend to stop (invited or otherwise) and then the front desk would get complaints.

  7. #7
    Scotch Argus is offline Member (300+)
    Join Date
    Jun 2008
    Posts
    391

    Default Re: Marketing hostels to female backpackers

    I think a lot of our female guests would hate to be put in a mixed dorm. If they're travelling with guys, then it's usually OK, even desirable, but not many female only travellers want to be put in with guys they don't know.

    The original hostels - YHAs - started out as - and to a large extent in many countries still are - single sex accommodation. Then as times moved on independents started offering mixed dorms, which are obviously popular.

    Personally I'd always like to offer single sex accommodation as well as mixed dorms. Some places now have only mixed dorms as it's much easier to organise. I guess I've heard too many horror stories of women who've had very uncomfortable experiences sharing rooms with some dodgy guys.

    I would imagine that it depends on your market as well - we have a mix of guests and ages - the younger the backpacker possibly the less they care about it. Although I'm not sure about that really.

  8. #8
    santa klaus's Avatar
    santa klaus is offline Forum Guru, VC, DSO, MC
    Join Date
    Nov 2007
    Location
    Vienna, Austria
    Posts
    1,568

    Default Re: Marketing hostels to female backpackers

    Quote Originally Posted by Scotch Argus View Post
    I guess I've heard too many horror stories of women who've had very uncomfortable experiences sharing rooms with some dodgy guys.
    We have introduced female dorms two years ago. Before that, we had only mixed dorms. There were only occasional complaints, usually about snoring guys. For girls from western countries, sleeping in mixed dorms does not seem to be a big deal. Since we often saw a freaked out Korean girl when she realized our dorms are mixed, we made four rooms in each hostel "female only".

    I should add that we have a strict "anti-dodgy-guys" policy. There is a maximim stay of seven days (so we have no long-termers who start to behave like they own the place) and our receptionists are told not to check in people they wouldnīt want to have staying in their own flat. Thatīs an easy-to-understand rule and no receptionist will ever have trouble with a manager for showing someone the door - itīs important they know that, too. We rather have a few empty beds than trouble with guests who shouldnīt really stay in a hostel.
    Last edited by santa klaus; 3rd July 2008 at 4:04.

  9. #9
    Scotch Argus is offline Member (300+)
    Join Date
    Jun 2008
    Posts
    391

    Default Re: Marketing hostels to female backpackers

    Quote Originally Posted by santa klaus View Post
    I should add that we have a strict "anti-dodgy-guys" policy. There is a maximim stay of seven days (so we have no long-termers who start to behave like they own the place) and our receptionists are told not to check in people they wouldnīt want to have staying in their own flat. Thatīs an easy-to-understand rule and no receptionist will ever have trouble with a manager for showing someone the door - itīs important they know that, too. We rather have a few empty beds than trouble with guests who shouldnīt really stay in a hostel.

    That's certainly a sensible policy - in any place there'll always be a (very small) percentage of strange people. It's much better for everyone if you have those people (usually though not exclusively guys) weeded out before they get a chance to get in an cause hassle for other guests. Of the people I've spoken to the most common problem has occurred in hostels with "long termers", not other travellers.

  10. #10
    Hostels's Avatar
    Hostels is offline Webmaster
    Join Date
    Aug 2006
    Location
    San Francisco Bay & Amherst, MA
    Posts
    4,695

    Default Re: Marketing hostels to female backpackers

    Quote Originally Posted by santa klaus View Post
    ...our receptionists are told not to check in people they wouldnīt want to have staying in their own flat...
    I know a hostel where they have that rule, and if anyone complains about a weird guest, the employee that checked the guest in has to live in the dorm room with the guest until he checks out.

    We rather have a few empty beds than trouble with guests who shouldnīt really stay in a hostel.
    Thats a great policy. There are a lot of hostels where they won't kick bad guests out. I think that's why a lot of US hostels have low ratings.

+ Reply to Thread
Page 1 of 3 1 2 3 LastLast

Similar Threads

  1. PPC Marketing (Google Adwords, Yahoo Search Marketing)
    By Hostels in forum Internet Marketing
    Replies: 5
    Last Post: 20th April 2009, 11:14
  2. Marketing Hostels on MySpace and Facebook
    By Hostels in forum Internet Marketing
    Replies: 7
    Last Post: 24th March 2009, 0:13
  3. Intro to Online Marketing for Hostels (PDF)
    By Hostels in forum Hostel Publications
    Replies: 0
    Last Post: 15th August 2008, 11:44
  4. Accor Hotels and Hostels (Base Backpackers)
    By Hostels in forum Hostel Trends and News
    Replies: 25
    Last Post: 30th April 2008, 11:00
  5. Solo Female Backpackers Increasing?
    By Hostels in forum Hostel Trends and News
    Replies: 0
    Last Post: 20th April 2008, 5:31

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts