The Future of the Hotel Industry and Social Media (Mashable)
18 October 2010 - 12:15pm
The Future of the Hotel Industry and Social Media
“I suspect we are in the same position that we were with online marketing 20 years ago,” says Bill Carroll, a senior lecturer at the School of Hotel Administration at Cornell. “The only difference is that it won’t take 20 years, it will take 5 to 10 years until we really see the impact of interactive communication among consumers.”
Here are six ways that social media could make that impact on the hotel industry...